Conceptualize & Plan

Conceptualize & Plan


An single spark can ignite an inferno. An idea can transform a business. We ask questions, gather ideas & learn your business objectives, devising a strategy based on what needs to be accomplished for a successful web presence.

Asking the right questions…

The first step in any successful website is to gather information. We develop a solid understanding of any company or individual we work with. As designers we start off by asking a lot of questions to understand your business, your expectations and your needs before we figure out how we can meet them in a site. We ask a lot of questions…

What your business goals? How the site will be utilized to help you achieve those goals? Do you want the site to provide information, promote a service or sell a product? Is there a specific group of people that you want to visit your web site? What kind of information will the target audience be looking for on your site?

Establishing a site layout…


Using the information we gather our team puts together a plan for your site. We develop an underlying architecture for your site to achieve efficient, and easy use for your visitors.

The site is divided and categorized into main topic areas and any applicable sub-topics. This underlying structure is essential to developing a consistent, easy to understand navigational system. The users of your site must always be considered developing your site.

We also help you decide what technologies should be implemented in the site to meet your functional needs. For example: Do you need interactive forms, eCommerce capabilities and should we incorporate social media aspects?

A good user interface creates an easy to navigate web site with a clear hierarchical architecture. The end result of this planning process is a well-planned, well-structured content which leads to a successful site. It also helps us create a skeletal structure of your site where we can begin the next phase: incorporating interactive features and visual design.